How to Promote Your Business on Social Media Part II

In my previous training episode I provided three objectives to follow when it comes to how to promote your business on social media.  

If you have not been getting any results with your social media marketing efforts then you may be missing one or more of these objectives. 

This episode of Jemima Davis TV will be part two of that training, and I will go over some additional strategies that will build on top of what we learned before so that you can find more people who are interested in what you have to offer.

How to Promote Your Business on Social Media - Part II -Episode 12

With every training episode here at Jemima Davis TV, I like to equip you with a POWERFUL free resource that goes with the episode which you can implement right away to help you create some of the same results, if not better, in your endeavors.

Since in this episode we're talking about how to promote your business online you may also be interested in ways to maximize your social media marketing  efforts.  So, I want to give you my

Promote Your Business

Simple & Engaging Content Ideas for 30 tried and tested social media post ideas to increase engagement and sales for savvy marketers so you never have to worry about what to post.

Using the tips in this resource will help you look like an expert online even if you are brand new.

You can download the FREE resource by clicking the green button above👆

How to Promote Your Business on Social Media - Part II

Let's be honest, converting someone you’ve never met before into a client or customer may seem impossible, but it is possible.  

The truth is if we could build a business only with family, friends and colleagues that we already know then many of us would be much further along.  

Therefore we must find ways to reach new people that have the potential to become our clients and customers, introducing them to our solution that may be exactly what they are looking for. 

Social media marketing when done correctly can be one of the most effective ways to reach new people.  

Our desired clients are hanging out on social media all the time. And if there was a way to reach them, this would be it.  

In the previous episode of Jemima Davis TV we learned about three objectives that would help you find them faster, so if you missed part 1 then you can watch the episode here.

Now for part 2 let me go over three additional strategies that will help you promote your business on social media. 

Promote Your Business Strategy #1 - Establish Your Brand

What's in a brand?

It is being really secure in who you are and what you are showing up as online.

If I were to say to you right now “Just Do It” then it would make you think of Nike, right? 

If I showed you these golden arches then would that make you think of McDonald's? 

These companies have these images and slogans that are recognizable worldwide.

Think about how you connect with an audience. 

It’s something about the emotions they feel.  

I don't know about you, but when I think about Nike I think about athletics, excellence and determination. 

When I think about McDonalds I think about Happy Meals and how Happy Meals make kids happy. 

McDonalds is all about food and fun.  

Promote Your Business Strategy #2 - Develop Your Story

You are probably familiar with the statement "facts tell stories sell."

What do you want your business to be known for? 

When someone listens to your videos what do you want them to walk away with?

Whatever that is create a story inventory. 

What kind of stories can you write down? 

You have your origin story which is the story of how you came to be who you are today. 

Write down those details in a notebook. 

What were your earliest memories about that brought you joy?  

All of these experiences may be lessons from your childhood that you can incorporate now. 

What skillset do you recognize you had then that has become useful today? 

Turn those stories into content strategy.   

Share about what you overcame that has brought you this far.  

Think about your favorite movies that you love to watch. 

You follow the main character on the edge of your seat, watching them as they go through their trials, tribulations and wins. 

By the end of the movie you feel that adrenaline rush hit as you fall in love with this character. 

You got to see what they went through and connected to their experience. 

Whether you can relate to something similar that you've experienced, the content becomes valuable.

Promote Your Business Strategy #3 - Follow the 80/20 Rule

Understand that 80 percent of your content should be value, and 20 percent should be promotional such as having a call to action. 

In most cases your audience needs to know, like and trust you before they will ever buy anything from you, especially a high-ticket product or service. 

This is why you want to follow the 80/20 rule.

Now this can be 80% and 20% in one piece of content or it can be 80/20 in your whole content structure.  

An example in one piece of content could be a story post where you tug on their heartstrings of your audience, and then end with a promotional call-to-action. 

An example in the latter could be a 5 day challenge where you provide free value on the first four days, and then on the 5th day you present your product or service as a solution.

In Closing

Establishing your brand, developing your story and following the 80/20 rule are effective strategies to implement when it comes to how to promote your business on social media. 

When you combine them with the three objectives that I discussed in part 1 then you will be able to discover more people who are interested in what you have to offer. 

With every piece of content you create - you are going to boost brand loyalty and ultimately your sales.

If you wanna learn more about how to build an online brand and system that attracts interested prospects and leads for your business 24/7 on autopilot then check out the resources section of this video and enroll for the free training. 

And remember to support you, I am providing you with my Simple & Engaging Content Ideas which will provide you with 30 tried and tested social media post ideas to increase engagement and sales for savvy marketers so you never have to worry about what to post.

When you grab this list you are going to be able to maximize your social media marketing efforts.

You can download this FREE resource by clicking the green button below 👇

Additional Resources

📌 How to Promote Your Business on Social Media (Part I) – Watch Here

Learn the three objectives to implement online in order to reach people who are interested in what you have to offer.

📌 Generate Leads & Sales Using Automation (Free Training) – Enroll Here

Learn how to build an online brand and system that attracts interested prospects and leads for your business 24/7 on autopilot.

 

📌 Inspired Moms Inspire – Join Here

Join our growing community of moms for Inspiring Stories and Resources to help you Dream Bigger, Live Better and Make an Impact!

📌  'Passion To Profit' 5 Day Experience – Learn More Here

5-Day Experience to Get Clear On Your Purpose In Life, Finally Hit That Goal, and Turn Your Passion Into Profit!

📌 Start An Online Business – Learn More Here

Want to Start A Profitable Online Business but Don't Know Where to Start? Watch this Free Video!

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Jemima Davis
Jemima Davis

I help Ambitious Stay-at-Home Moms Become Empowered to Create a Life of Lasting Impact Around Their Purpose & Passion - Connect with me through my Digital Business Card. I ♥ HELLOS!