How to Market Your Business

"You're doing it wrong. Seriously, you are doing it all wrong!"

This is exactly what a social media expert told me several years ago when I was struggling to make sales through my marketing efforts. 

What I eventually learned was that there was a proven process that the professionals use when it comes to how to market your business on social media to make more sales. 

It's probably not what you think. 

In fact most people are doing this all wrong just like I was.

When you use the proven process you have the potential to scale your business to six and seven figures. 

Use social media the wrong way and you will be launching your business to tumbleweed and crickets.

So would you like me to share my proven process for using social media to convert my followers into buyers?

Yes? 

Well, you are in the right place.

In this episode of Jemima Davis TV I will share exactly how to market your business on social media the right way to make more sales.

How to Market Your Business on Social Media to Make More Sales - Episode 21

With every training episode here at Jemima Davis TV, I like to equip you with a POWERFUL free resource that goes with the episode which you can implement right away to help you create some of the same results, if not better, in your personal endeavors.

Since in this episode we're discussing how to market your business on social media you may also be looking for the best ways to make more sales even with a busy schedule. So I want to 

How to Market Your Business

give you access to my Free Social Media Training where I go over how to use leverage and automation to attract more leads, sales and sign-ups in your business so you can spend more of your time enjoying life with your loved ones.  

You can access the FREE resource by clicking the green button above πŸ‘†

How to Market Your Business on Social Media to Make More Sale

As a social media trainer - when people come to me for help they typically have one of the following two scenarios.

They either have their own product or service that they are trying to market, like a course or maybe a coaching package, or they are trying to market another company's product or service, like in direct sales or affiliate marketing. 

Do either of these scenarios sound like your situation?

In either case all they want to know is how they can get more people from social media directly to their sales page so they can acquire new buyers.

This is how most people approach social media marketing, and it may be your current approach. 

However, it is not the most effective way to get sales.

Here is Why It Doesn't Work

People have small attention spans on social media, and they are primarily there to be entertained.

The expectation that they are going to suddenly see your post for the first time and go immediately to your sales page to buy something is unrealistic.

Think about how you use social media. 

Most of the time you are just killing time. 

You may be waiting in line to pick up your child or literally sitting in the bathroom, and you're not in the position to pull out your credit card and buy anything.

So what's the solution? 

How can you take someone from social media and turn them into your next customer?

Well, like I mentioned earlier people have small attention spans on social media. 

Instead of leading them directly to your sales page, have them take a smaller step with you - something that will be met with less resistance.

So Here is What I Do Instead

Here is how to market your business on social media.

The first thing I do is create content that would entertain my perfect audience. 

So I need to look at what I am selling and then determine the types of people who would be the perfect buyers. 

What challenges do they have where my product, service or opportunity would be the perfect solution? 

Then I create content around those challenges.

The content I create is in the form of a YouTube video that I place inside of my blog post, and I lead people through a process of getting to know, like and trust me before I start recommending my products and services.

Finally, I use social media to promote my content as opposed to leading them directly to my sales page.

As straightforward as this is, here is why many business owners don't follow this process. 

It takes more work. 

There is more work upfront that is required of you, and you're wondering if all of this is really necessary to get the results that you're looking for. 

Unless you are a well-known celebrity or are already famous then most likely you will need to put in the work as well.

Now fortunately we live in a day and age where we can use tools and resources to speed up the process and have a lot of the parts done-for-you. This was really key for me, being a wife and busy mom of 3. 

Why You Need Your Own Blog or Website

Now the wrong way to use social media is to host all of your main content on a particular social media platform. 

The problem with this is that you don't own the platform. 

What if the platform goes away or what if your account gets shut down?

Instead you want to house your content on something that you own, like your own website or blog. 

These are things that you own, and it can't be taken away from you.

If you don't have your own hosted blog and would like a step by step process on how to set everything up then be sure to check the additional resources section below for a resource that will walk you through the entire process. 

This is the exact same resource that I used to set up my own blog, and it saved me so much time.

How to Market Your Business on Social Media Using a Blog

With episode of Jemima Davis TV I create a YouTube video, and I place that video here on my blog with a written summary of the discussion. 

In every episode I also include recommendations and free resources for someone to take a small step with me. 

It's very rare that I will promote a paid offer directly from my blog post where I'm sending people directly to a sales page.

I feel like I have to earn the right to ask people to spend money with me, and I do that by providing value upfront.

And I ask you, the reader, why would you consider spending money with someone if you don't know the caliber of content that they have? 

You don't want to waste your money on something or on someone that is not going to provide you with a solution.

Taking people off of social media to your blog, gets them into your world, and it positions you as a credible authority even if you are brand new. 

In episode 20 of Jemima Davis TV, I provide several tips on how you can create valuable freebies for an audience even if you are just getting started and don't have any results yet.

When people receive that value upfront, they are like "wow this information is so great. I wonder what it would be like to spend money with or work with this individual." 

So now when I make my offer and recommendations of my product, service or business opportunity then people are 10 times more likely to take me up on that offer because I added value into their life..

In Closing

So I use social media as a platform to find perfect buyers by first moving them to the content on my blog. 

Next I move them over to a free offer that delivers additional value. 

Then from my free offer I make my recommendations that then leads them to my sales pages where I sell my products and services.

Most people on social media are not doing this. 

They are saying "Hey go buy my stuff", but they haven't proven themselves valuable enough for people to want to buy anything from them.

So this is a high level overview of how to market your business on social media to make more sales, and there are going to be several assets that you will need to set everything up for yourself.

Your next step is to enroll for my free social media training where I take you behind-the-scenes and show you all the tools and resources that I use to run my business. 

In addition when you enroll for this training today you will get instant access to my simple and engaging content ideas PDF where I provide 30 tried and tested social media post ideas so that you will never have to worry about what to post.

You can access this FREE resource by clicking the green button below πŸ‘‡

Additional Resources

πŸ“Œ The Ultimate Branding Blueprint (Create Your Own Blog) - Access Here
Proven system for reaching your perfect potential buyers using a strategic content marketing plan powered by your website and blog.

πŸ“Œ Episode 20 - How to Create Your Own Freebie (Even With No Credibility) - Go To The Episode Here
In this episode of Jemima Davis TV, I provide several options for you to create your own lead-generating freebie even if you are just starting out and have no credibility.

πŸ“Œ Inspired Moms Inspire – Join Here
Join our growing community of moms for Inspiring Stories and Resources to help you Dream Bigger, Live Better and Make an Impact!

πŸ“Œ 'Passion To Profit' 5 Day Experience – Learn More Here
5-Day Experience to Get Clear and Find Your Purpose In Life, Finally Hit That Goal, and Turn Your Passion Into Profit!

πŸ“Œ Start An Online Business – Learn More Here
Want to Start A Profitable Online Business but Don't Know Where to Start? Watch this Free Video!

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Jemima Davis
Jemima Davis

I help Ambitious Stay-at-Home Moms Become Empowered to Create a Life of Lasting Impact Around Their Purpose & Passion - Connect with me through my Digital Business Card. I β™₯ HELLOS!